When Marvel UK gained the Action Man license in the mid-1990s, Hasbro were working hard to promote a new, more sports-related series of Action Man toys. The series was taken over by Alan from issue two. Alan used his contacts from the comic world to put leading talent on the content and introduced photostrips to the magazine, increasing sales and exceeding the license holder’s expectations.
Action Man
When Marvel UK gained the Action Man license in the mid-1990s, Hasbro were working hard to promote a new, more sports-related series of Action Man toys. The series was taken over by Alan from issue two. Alan used his contacts from the comic world to put leading talent on the content and introduced photostrips to the magazine, increasing sales and exceeding the license holder’s expectations.